Our Brand Story

Strainways is a high end lifestyle brand selling clothing and accessories founded by a group of forward thinking professionals.

Creating something unique for you and launching with our menswear casual luxe clothing collection using only high quality & sustainable materials such as pima cotton and certified organic cotton (GOTS). All of our styles are super soft & ultra-durable, made to last and our fits are created with everyday comfort in mind.

GOTS Certified organic cotton is the gold standard for sustainable organic textiles. The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
Pima cotton is a higher-end type of cotton with a longer fibre than conventional cotton. Producing a smooth fabric that's soft to touch and ultra-durable with a 50% longer life expectancy than other cotton products . We can eliminate waste by buying better quality , more durable, long lasting materials.

We are ethically focused, our products are manufactured in leading Portuguese factories. Manufactured in Portugal in a highly regulated EU market ensures that ethical standards are met and environmentally responsible practises are followed.

As a brand we are choosing the slow fashion path one made out of quality instead of quantity using high quality materials and manufacturing in Portugal. We believe that buying better quality, more durable long lasting materials can protect the environment.

Manufacturing in Europe is essential for the environment in terms of less production time and reductions of emissions due to shorter shipping routes.

We hope that you love our products as much as we do,

The Strainways Team